{"id":863,"date":"2025-12-30T08:00:21","date_gmt":"2025-12-30T08:00:21","guid":{"rendered":"https:\/\/timgaspar.com\/?p=863"},"modified":"2026-01-08T13:44:52","modified_gmt":"2026-01-08T13:44:52","slug":"customer-service-and-the-city-of-los-angeles","status":"publish","type":"post","link":"https:\/\/timgaspar.com\/es\/customer-service-and-the-city-of-los-angeles\/","title":{"rendered":"El servicio al cliente y la Ciudad de Los \u00c1ngeles"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"City Council on giving LA Residents the services they deserve. \" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/tbI-Hdy0LII?start=18&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>I have a strong dislike for automated phone menus. Like many people, I used to press \u201czero\u201d the moment a recording began, hoping to reach a real person. As you\u2019ve probably noticed, that rarely works anymore. And while businesses continue to automate more and more interactions, most customers still want the same thing they\u2019ve always wanted: to be heard by a live human being.<\/p>\n\n\n\n<p>When I was building my insurance agency, I saw this as an opportunity.<\/p>\n\n\n\n<p>Let\u2019s be honest\u2014most people don\u2019t enjoy dealing with insurance. They don\u2019t like buying it, talking about it, or using it. When someone called my office, it usually meant they were stressed, frustrated, or facing a problem. My goal was simple: make sure that when they hung up the phone or walked out of our office, they felt better than when they walked in.<\/p>\n\n\n\n<p>That required a relentless focus on customer service. It meant making sure our team answered calls and emails quickly. It meant delivering exactly what we promised. Most importantly, it meant making sure our customers felt valued and appreciated. I understood something fundamental: if customers don\u2019t feel valued, they leave\u2014and they take their business with them. Building a company around responsiveness, accountability, and respect for the customer is why my agency became one of the largest in the city.<\/p>\n\n\n\n<p>The City of Los Angeles has customers too.<\/p>\n\n\n\n<p>As residents and business owners, we rely on the city for essential services: trash pickup, safe parks, clean streets, functioning sidewalks, public safety, road maintenance, and timely permits. None of these services are free. We pay for them through property taxes, utility taxes, business taxes, sales taxes, permit fees, and fines.<\/p>\n\n\n\n<p>Yet over the past several years, taxpaying residents and businesses have increasingly felt unappreciated by City Hall. Fees and taxes continue to rise, while the quality and reliability of services decline. When I talk to families, small-business owners, and developers\u2014especially here in the San Fernando Valley\u2014I hear the same frustration over and over again: <em>we don\u2019t feel like valued customers of our own city.<\/em><\/p>\n\n\n\n<p>And just like in the private sector, when customers don\u2019t feel valued, they leave.<\/p>\n\n\n\n<p>That\u2019s exactly what we\u2019re seeing today. Families move to communities that are safer, cleaner, and more responsive. Businesses relocate to cities like Burbank, Calabasas, and Pasadena\u2014or leave California altogether. The problem isn\u2019t that Los Angeles lacks resources; it\u2019s that those resources are increasingly directed away from the people and businesses who fund the city and toward priorities that do not improve quality of life or economic stability.<\/p>\n\n\n\n<p>This year alone, Los Angeles will spend roughly $900 million on homelessness while simultaneously eliminating its economic development department, allowing the LAPD to fall to its lowest staffing levels in nearly 30 years, and cutting basic services like street cleaning by roughly 50%. These choices send a clear message to taxpaying residents and businesses\u2014and it\u2019s not a good one.<\/p>\n\n\n\n<p>We cannot cut our way out of this decline.<\/p>\n\n\n\n<p>The only way to turn Los Angeles around is to start investing in the things that make life better for the people who live, work, and build here\u2014especially in the San Fernando Valley. That means restoring a serious commitment to economic development, investing meaningfully in youth programs (our future, which currently receives just $1.5 million annually citywide), supporting FilmLA to keep production and good-paying jobs here, and ensuring that tax dollars generated in the Valley come back to the Valley.<\/p>\n\n\n\n<p>When you provide real value, people stay. They raise families. They grow businesses. They invest in their communities\u2014and they encourage others to do the same.<\/p>\n\n\n\n<p>Los Angeles doesn\u2019t need slogans or platitudes. It needs leadership that understands a basic truth I learned in business: when people feel valued and appreciated, they step up and help make the whole organization stronger. The same principle applies to our city. If we start treating our residents and businesses like valued customers again, they will help lift Los Angeles up\u2014together.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Siento un fuerte rechazo por los men\u00fas telef\u00f3nicos automatizados. Como muchas personas, sol\u00eda presionar \u201ccero\u201d en cuanto comenzaba una grabaci\u00f3n, con la esperanza de comunicarme con una persona de verdad. Como probablemente haya notado, eso rara vez funciona hoy en d\u00eda. Y aunque las empresas siguen automatizando cada vez m\u00e1s sus interacciones, la mayor\u00eda de los clientes todav\u00eda quieren lo mismo que siempre han\u2026<\/p>","protected":false},"author":2,"featured_media":864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18,23,22],"tags":[],"class_list":["post-863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-los-angeles","category-resources","category-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Service and the City of Los Angeles - Gaspar for City Council<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timgaspar.com\/es\/customer-service-and-the-city-of-los-angeles\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Service and the City of Los Angeles - Gaspar for City Council\" \/>\n<meta property=\"og:description\" content=\"I have a strong dislike for automated phone menus. 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